What is it with 9:41 in iPhone’s Clock in Apple Adverts?

Everyone might not have noticed this but the most eagle-eyed viewers may have noticed that whenever Apple’s iPhone advertisement is showing, the sample iPhone, iPod or iPad always shows 9:41 A.M. So what is the story behind this?

Just like every clock/watch picture shows 10:10 on the picture, iPhone’s 9:41 A.M has its own story behind. Back in April 2010, developer Jon Manning was at an Apple retail store in Palo Alto for he original iPad launch while he found himself in the company of former iOS chief Scott Forstall.

Back in April of 2010, developer Jon Manning was at an Apple retail store in Palo Alto for the original iPad launch when he found himself in the company of former iOS chief Scott Forstall. Interested about Apple’s unusual, unorthodox and ever-present display time, Manning asked Forstall if there was any reason behind it. Forstall answered

“We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.”

So just to be safe, Forstall explained, Apple added another extra minute or two to provide a little bit of a cushion in the event of any slight holdups or delays just in case.

Here is what Steve jobs said during the announcement of first iPhone back in 2007 :

steve jobs iphone intro 941 942

On a keynote, keep in mind that some of the early iPhone promotional materials displayed a time of 9:42 AM, but Apple shortly thereafter began showing 9:41 AM around the world.

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